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Cabrera and de Bias (1998a, June 15). Re-establishing the bond of brands and advertising with consumers. ANA - ESOMAR. Retrieved May 01, 2024, from
https://ana.esomar.org/documents/re-establishing-the-bond-of-brands-and-advertising-with-consumers
Briggs, R. (1998a, June 15). Measuring advertising on the web. ANA - ESOMAR. Retrieved May 01, 2024, from
https://ana.esomar.org/documents/measuring-advertising-on-the-web
Ballarin and Battais (1998a, June 15). Media continuity VS. concentrated flights. ANA - ESOMAR. Retrieved May 01, 2024, from
https://ana.esomar.org/documents/media-continuity-vs-concentrated-flights
Tanaka and Yasue (1998a, June 15). Advertising creative strategies in Asia . ANA - ESOMAR. Retrieved May 01, 2024, from
https://ana.esomar.org/documents/advertising-creative-strategies-in-asia-
, A. (1998a, March 01). Revue Française du Marketing 1998 (N. 168/169). ANA - ESOMAR. Retrieved May 01, 2024, from
https://ana.esomar.org/documents/revue-fran-aise-du-marketing-1998-n-168-169-
Sharma and Wable (1997a, November 01). The perfect fit- Model, script, and the cultural ethos. ANA - ESOMAR. Retrieved May 01, 2024, from
https://ana.esomar.org/documents/the-perfect-fit--model-script-and-the-cultural-ethos
Rajeswari, B. (1997a, November 01). Advertising research in rural areas. ANA - ESOMAR. Retrieved May 01, 2024, from
https://ana.esomar.org/documents/advertising-research-in-rural-areas
Denny, Ford and Wilkins (1997a, September 01). Breaking the mould . ANA - ESOMAR. Retrieved May 01, 2024, from
https://ana.esomar.org/documents/breaking-the-mould-
Branthwaite and Ware (1997a, September 01). Music in advertising. ANA - ESOMAR. Retrieved May 01, 2024, from
https://ana.esomar.org/documents/music-in-advertising